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Right in line with CRM is making sure you are not just contacting your existing customers but making sure they feel appreciated. It is essential to always give your customers a great experience – as a bonus, if you are good at what you do and are also fun and easy to do business with, people will often spread positive word of mouth about your business (both online and offline). Additionally, in some cases, it may make sense to set up a formalized loyalty program for your customers.

We have seen loyalty programs make the difference between success and failure of a business. One of the best loyalty programs is one that is community-based like the Lyoness Cash Back Rewards program.